Rizhuo Rebrand

Banding Strategy | Market Analyze | Research 

Main Role in the Group: Softgoods Design | Spital Design | Marketing Strategy | Video Editing

Duration
14 Weeks in 2024（Group Project）

Software

Solidworks| Keyshot | Adobe | Gravity Sketch| Figma

Meet the Team

  • Zhenghao Huang

    Art Center Grad ID

    Website

  • Eason Sun

    Art Center Product

    Website

  • Jiayu Chen

    Art Center Product

    Website

  • Muji

    Art Center IXD

    Website

Trend & Competitor Research 

Done By All Team Member
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Brand Attribute Video

Edit by Jiayu Chen
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Colorways

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Marketing Strategy

Done by Jiayu Chen and Eason Sun
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Product Line For Rizhuo in next 10 years

Hardgood design by Zhenghao/Softgoods design by Eason & Jiayu/UX interface design by Muji

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User Journey Video

Enjoy Our Store Tour!

Edited by Jiayu Chen and Eason Sun
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